5 Reasons Why Tradesmen Need A Website

5 Reasons Why Tradesmen Need A Website

Top 5 Vital Reasons Why To Have A Website For Tradesmen

Are you a tradesman working as a plumber, joiner, carpenter, electrician or another trade provider?

Are you wondering how to attract more customers and get the word out about your business and what you do and the services you provide?

A lot of tradesmen think that having a tradesman website is an expensive luxury, and simply depend on word-of-mouth and social media to bring in work or believe that having their business listed on Checkatrade or Yell is enough to keep bringing in work all year round. Does this sound like you?

Here are my top 5 vital reasons to have a website for tradesmen and how to get started building one.

Create a professional and lasting first impression with a professionally designed tradesman website.

It’s a ‘Dog Eat Dog’ world out there, and you need to stand out from all of your competitors. 

You have two sorts of customers: the ones you’ve already worked for, your retained customers who are your best spokesperson, and new customers, the ones who know nothing about you or your business. 

We are not for a second saying that you are not professional if you don’t have a tradesmen website; I’m sure you are very professional and do a great job at what you do, but do your new potential customers know this? With a specifically built website for tradesmen, you can show them the quality of work you produce and reassure them that you are not a Jack of all trades – master of none, but an honest, caring professional tradesperson who takes great pride in your work.

Gone are the days when a customer would flick through the Yellow Pages and pick a giant advert on display. With a few keystrokes on a computer or smartphone, your potential new customer can instantly get a list of local tradesmen in your field of expertise and see their work before calling them. 

People will Google your business after seeing your vehicle

How many times have you done it yourself? You’re driving down the road and see a car or van with the business name on it and think, ‘Ah, I need to get a quote for that!’

Most people will forget a telephone number or an email address on your vehicle within a few minutes, but they will remember the business name and look it up on Google. 

Can you imagine your new potential customers’ disappointment if your business is not among the search results simply because you don’t have a website?

Your business information is available 24/7

Do you switch your phone off out of hours? Do potential new customers call you at the most inconvenient time or with another customer? How many customers have you lost simply because you could not take the call? 

With a purpose-built tradesman website, your business is available 24/7, 365 days a year, where customers can find the information they want and send you an email enquiry, which you can answer in your own time. Imagine waking up and seeing a list of new customers – how would that make you feel? An excellent start to the day, right? 

Remember, not all of your customers can contact you during your working hours; some may be working shifts, working nights, or unable to make calls during office hours. Make your business available 24/7, and give them the means to contact you even if your phones are switched off by sending an email enquiry through your website. 

Show your previous work and customer testimonials.

Your retained customers, the ones you have worked for in the past, are your best spokesperson. They provide new customers with social proof that you are good at what you do and validate your service.

With your website, you can display images of your work and have written testimonials or videos of happy customers.

Sure, people can research your business on Facebook reviews, Check-A-Trade and any other tradesperson validation tools, but do you seriously think they will do that whilst water gushing out of the boiler or the fuse box making a crackling noise? No. 

First, they will get out their smartphone and type in ‘plumber near me, or electrician in Chesterfield’ and pick any of the top three results to call. 

A professional website for tradesmen is more effective with social media campaigns.

Many small business owners and tradesmen throw endless amounts of cash at Social Media to bring in a steady influx of enquiries. Still, regarding effectiveness, a website far outperforms social media. 

Social Media is great for building awareness of your business, but unless you have an excellent tradesman website competing against other professionals to back it up, your time and money spent building that social awareness is in vain. 

Your tradesman website is your sales tool, where all efforts online and offline guide the new potential customer and encourages them to visit your website. Here, you can show why you are the one they should be doing business with rather than your competitor. 

Remember, having a thousand likes or a million followers on social media is pointless – unless you do something with them, you can drive that traffic to your website and convert them into paying customers.

Summary

That just about wraps up my Top 5 Vital Reasons To Have A Website for Tradesmen But if you want any further information, feel free to message me directly or read the other articles on this website.

Remember, no matter what type of website you are looking for, WordPress has you covered from a simple brochure (shop window) website to a fully versatile, high-functioning website, even an eCommerce shopping website, everything which a tradesmen website may need to help grow their business.

We hope this article answers your question about why a tradesmen’s website is vital for you and your business. The five listed topics are just the tip of the iceberg and are not exhaustive with many other reasons why you should have a website.

If you liked this article, please share it with your followers.

Facebook
Twitter
LinkedIn