Are you a tradesman working as a plumber, joiner, carpenter, electrician or another trade provider?
Are you wondering how to attract more customers and get the word out about your business and what you do and the services you provide?
A lot of tradesmen think that having a tradesman website is an expensive luxury, and simply depend on word-of-mouth and social media to bring in work or think that having their business listed on Checkatrade or Yell is enough to keep bringing in work all year round. Does this sound like you?
Here are my top 5 vital reasons why to have a website for tradesmen and how to get started building one.
Create a professional and lasting first impression with a professionally designed tradesman website
It’s a ‘Dog Eat Dog’ world out there and you need to stand out from all of your competitors.
You have two sorts of customers, the ones you’ve already worked for, your retained customers who are your best spokesperson, and new customers, the ones who know nothing about you or your business.
We are not for a second saying that you are not professional if you don’t have a tradesmen website, I’m sure that you are very professional and do a great job at what you do, but do your new potential customers know this? With a specifically built website for tradesmen, you can show them the quality of work you produce and reassure them that you are not a Jack of all trades – master of none, but an honest, caring professional tradesperson who takes great pride in the work you do.
Gone are the days when a customer would flick through the Yellow Pages and pick either the biggest advert on display, the internet has replaced it. With a few keystrokes on a computer or smartphone, your potential new customer can instantly get a list of local tradesmen in your field of expertise and see the work they do before calling them.
People will Google your business after seeing your vehicle
How many times have you done it yourself? Your driving down the road and see a vehicle with the business name on it and think ‘Ah, I need to get a quote for that!’
Most people will forget a telephone number or an email address on your vehicle within a couple of minutes, but they will remember the business name and look it up on Google.
Imagine the disappointment on your new potential customers face if your business is not among the search results simply because you don’t have a website.
Your business information is available 24/7
Do you switch your phone off out of hours? Do potential new customers call you at the most inconvenient time or whilst with another customer? How many customers have you lost simply because you were unable to take the call?
With a purpose-built tradesman website, your business is available 24/7, 365 days a year, where customers can find the information they want and send you an email enquiry which you can answer in your own time. Imagine waking up in the morning and seeing a list of new customers – how would that make you feel? A good start to the day right.
Remember, not all of your customers are able to contact you during your working hours, some may be working shifts, working nights, or unable to make calls during office hours. Make your business available 24/7, and give them the means to contact you even if your phones are switched off by sending an email enquiry through your website.
Show your previous work and customer testimonials
Your retained customers, the ones who you have done work for in the past are your best spokesperson. They provide new customers social proof that you are good at what you do and validate the service which you provide.
With your very own website, you can display images of the works you’ve done, have written testimonials or videos of happy customers
Sure, people can go and research your business on Facebook reviews, Check-A-Trade and any of the other tradesperson validation tools, but do you seriously think they are going to do that whilst waters gushing out of the boiler, or the fuse box making a crackling noise? No.
The first thing they will do is get out their smartphone and type in ‘plumber near me, or electrician in Chesterfield’ and pick any of the top three results to call.
A professional website for tradesmen is more effective when used in conjunction with social media campaigns
Many small business owners and tradesmen throw endless amounts of cash at Social Media to bring in a steady influx of enquiries but when it comes to effectiveness a website far outperforms social media.
Social Media is great for building awareness of your business, but unless you have a great tradesman website competing against other professionals in your field to back it up, your time and money spent building that social awareness is in vain.
Your tradesman website is your sales tool, where all efforts online and offline guide the new potential customer and encourages them to visit your website. It is here that you can show why you are the one that they should be doing business with rather than your competitor.
Remember, having a thousand likes, or a million followers on social media is absolutely pointless – unless you do something with them unless you can drive that traffic to your website and convert them into paying customers.
Remember, no matter what type of website you are looking for, WordPress has you covered from; a simple brochure (shop window) website to a fully versatile high functioning website, even an eCommerce shopping website, everything which a tradesmen website may need to help grow their business.
We hope this article answered your question as to why a tradesmen website is vital for you and your business. The 5 listed topics are just the tip of the iceberg and by far not exhaustive with many other reasons why you should have a website.
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