What is the average cost of designing and developing a website in the UK?

What is the average cost of designing and developing a website in the UK?

How much does designing and developing a website in the UK cost, and what ongoing website costs should I expect?

The number one question I get asked frequently is, ‘How much does it cost to build a website?‘ and the second question is, ‘How long does it take to build a website?‘. 

When I started in the web design industry and visited networking events, I quickly noticed that people would soon slip away if I didn’t have an answer immediately to both of these questions. I used to answer back with, ‘How long is a piece of string?’ (which technically isn’t incorrect but isn’t the right approach and can come across as being big-headed) a perfectly reasonable question, and for small talk, it can allow you to show your wealth of knowledge and experience and quickly win over your audience. 

The answer to how long it takes to build a website is answered in more detail in my previous post, ‘How long does it take to design and build a website?’

So, how much does it cost to design and develop a website in the UK, and what ongoing costs should you expect? I will split this article into two parts. The first is how much it should cost to build and design. The second article will cover what to expect in the way of ongoing costs to run and maintain your site, such as paying for hosting, domain registration, and any additional services or licencing for tools you use in the building process and maintaining your site. 

How much does designing and developing a website in the UK cost?

The cost of building a site can vary significantly depending on several factors, including the type of site you want – basic, bespoke, agile, or eCommerce. All of these will determine the complexity of the site, the tools and technologies used to build it, and the hourly rates of the web design agency and any third-party services required for specific areas, such as content writers or branding professionals. 

You can create a website on the low end using a simple platform like WordPress.com or Wix. These platforms provide pre-designed templates and easy-to-use drag-and-drop tools that allow you to create a basic site without any coding knowledge. However, you may need more design options and functionality with these platforms, and you may need to upgrade to a paid plan to access certain features.

For a business website, I recommend only going on this route if you have experience in design and development, have plenty of time to invest and are confident you can get it right. Especially when it comes to ensuring the site is mobile responsive on all screen sizes, from smartphones to desktop monitors, which comes as standard with all areas designed and developed by Twisted Spire. 

Your website is your most important marketing tool – get it wrong, and it will cost you dearly in lost sales and low conversions. If you invest in your site from the start, you will be able to recoup your losses in no time; you may also be able to claim against the costs for your website from the tax man, which I covered in How To Make Your Website Costs Tax Deductible By 100% This Year?

You may need to hire a web developer or a web design agency to build a more complex and custom site. The hourly rate for web developers can vary widely depending on their experience and expertise. Depending on their level of experience and knowledge, freelance web designers can charge anything between £10 and £100 per hour or between £70 and £750+ per day. However, rates can be higher or lower depending on the specific project requirements.

The cost of building a website can range from a few hundred pounds to thousands of pounds or more, depending on the complexity and scale of the project. 

We provide a detailed quote at Twisted Spire before starting work on a website to ensure you understand the costs involved.

How much is a Basic Website, and what does a basic website include?

Most small businesses, start-ups and sole traders begin with a simple site, what we refer to as a shop window website, with only one or two pages tailored to their services and offerings and providing a means of contact. The cost to design and develop a basic site in the UK ranges from around £1000 – £1500.

You can often see advertisements on Facebook offering you a fully completed site for less than £200 and finished in 24 hours, but there is a reason why they are so cheap and quick and many fall victim.

When choosing your web development agency, check them out, read the reviews, check that they are genuine and ask the agency for examples of previous work which you can verify, saving you time, money, and a lot of stress.

How much is a Bespoke Website, and what does a bespoke website include?

Small to medium-sized businesses generally adopt a bespoke website, costing £2000 – £5000. This cost reflects on the number of pages which require designing and developing, the level of functionality necessary to meet the business needs and the expected volume of traffic flowing to and from the site.

Your bespoke website will be unique to you and your business and comprise multiple pages, integration with your CRM and other systems your company uses. Such as social media, analytics, payment systems and other functions required to meet your wants and objectives with more focus on the user experience (UX), content, visual design, SEO and accessibility.  

How much is an eCommerce website, and what does an eCommerce website include?

An eCommerce website is your online shop, allowing you to sell goods online. Prices for an eCommerce site in the UK generally start from £3500, with costs varying depending on the number of products, styles, and product variations you wish to sell and the functionality required, such as advanced tracking and reselling tools.

A basic eCommerce store should always include functions which enable you to process orders, track shipping and provide means of contacting you directly.

There are many great eCommerce platforms available. Here at Twisted Spire, we focus on creating mainly WooCommerce eCommerce stores for our clients but do, from time to time, make Shopify stores on request.

How much is an Agile Website, and what does an Agile Website include?

An Agile Website is much more complex and is specifically for larger companies that require a site to function across different departments and a web designer held on retention. Costs for an Agile Website start from £15000 and involve regular scrum meetings with all departments during the build stage and after the site is launched. 

How much is a website redesign?

Some businesses may already have a site and require it updating to reflect the business growth. The costs depend on the level of work needed and will always be quoted hourly for minor changes or an agreed fixed rate for more complex jobs. When undergoing redesign work, Twisted Spire will always try to maintain any authority the individual web pages have already gained.

Summary

Your website is the most crucial marketing tool at your disposal. Every aspect of your online and offline marketing efforts drives people to your site. With the ever-growing use of smartphones, it is estimated that 60-80% of people will check a business out online before making any purchases. Your website is the first impression they see, so make it count. 

With the current cost of living crisis and market gloom, it is understandable that business owners are looking at ways to reduce costs and opting for much cheaper alternative services available on the market. However, cutting back on the cost of your website is not advisable. It will cost you more money when the initial product isn’t getting you the expected returns or you must redesign or completely rebuild six months later. 

Don’t risk your business with an inexperienced company or fly-by-night cowboys who farm all work out to low-paid workers overseas. Contact Twisted Spire, Derbyshire’s No1 Web Design and Digital Marketing Agency, and get your website up and running quickly.  

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